U Beauty
Paid Media | Meta, CTV, YouTube
Company: U Beauty
Videography: UGC + Reset Global
Year: 2022-2024
U Beauty CTV Advertisement (1)
Concept: Highlight U Beauty hero product, the Resurfacing Compound, and the brand’s unique delivery system, SIREN Capsule Technology, through engaging UGC content.
Goal: Drive customer acquisition and brand awareness.
U Beauty CTV Advertisement (2)
Concept: Highlight U Beauty hero product, the Resurfacing Compound, through engaging UGC content and a results-focused lens.
Goal: Drive customer acquisition and brand awareness.
U Beauty CTV Advertisement (3)
Concept: Highlight U Beauty mission and the brand’s unique delivery system, SIREN Capsule Technology, through a unique visual and auditory experience.
Goal: Drive customer acquisition and brand awareness
Note: This video was created prior to U Beauty’s Q4 2023 rebrand.
U Beauty YouTube Advertisement
Concept: General brand overview highlighting hero product and introducing U Beauty’s unique delivery system, SIREN Capsule Technology.
Goal: Drive customer acquisition and brand awareness.
Note: I was responsible for text design and art direction, but the video editing was completed by Julia Visentin.